This study explores creating cohesive visual identities that strengthen the CCAD brand and community. From welcoming incoming students through orientation materials to developing the 2026 CCAD Fashion Show identity with Cameron Hughes, each project focused on building approachable, engaging experiences that celebrate creativity and connection.
CCAD Agency
BE THE NEXT is CCAD’s 2026 undergraduate enrollment campaign built to inspire future creatives and showcase the impact of a CCAD education. This brand guideline system establishes a flexible visual and verbal identity that creates a consistent experience across digital, print, social media, and admissions touchpoints.
Be THE NEXT
Photo By: Claire Brown
ADMITTED STUDENTS DAY
Admitted Students Day is a visual experience designed to welcome incoming CCAD students and their families while creating excitement around the next step in their creative journey. Through a cohesive system of event graphics, print materials, digital assets, signage, and supporting collateral, the design creates a memorable and connected experience that reflects the energy and community of CCAD.
CCAD Fashion Show 2026 is a visual identity system created to celebrate the creativity, craftsmanship, and individuality of student designers. Building from the foundation of CCAD’s Chroma, the system (Cameron Hughes) uses layered textures, mechanical imperfections, a softened monochromatic palette, and playful typography to create a flexible brand experience across event graphics, promotional materials, digital assets, and show collateral.