Ovulove and megan thee stallion
This campaign imagines a collaboration with Megan Thee Stallion to amplify Ovulove's mission of ending the pink tax. Her authentic voice and commitment to women's empowerment make her an ideal partner to engage younger audiences, spark conversation, and advocate for equitable access to period care. The project was recognized with CSCA's Best in Category for Greater Good for its meaningful social impact.
Ovulove is here to Axe the Tax and put an end to the outdated costs standing between people and the care they need. We’re challenging the pink tax by making sustainable, high-quality period products affordable, accessible, and designed for everyone—not just those who can afford the markup.
But this isn’t just about saving money—it’s about changing the conversation. Through our platform, app, and community, we’re breaking the stigma around periods, educating the next generation, and fighting for a future where period care is treated as a necessity, not an expense.
ENDING THE PINK TAX IS REAL HOT SHIRT SHIT
AXE THE TAX
WHY MEGAN THEE STALLION
Megan Thee Stallion is an ideal collaborator in the fight to end the pink tax because of her powerful voice, cultural influence, and long-standing advocacy for women's empowerment. Her authenticity and relatability, particularly among younger generations, amplify the message that fair pricing for essential feminine products is not only an issue of economic justice but also a basic human right. By partnering with Megan, the campaign can reach a broader audience, spark meaningful conversations, and inspire collective action to challenge this discriminatory practice. Her bold, confident persona aligns seamlessly with a movement that demands equality and confronts outdated norms.
PINK TAX AIN’T SHIT
Strategy, Design, and UX came together to create a cohesive collaboration that uplifts menstrual health education and action.
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PACKAGE DESIGN
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EXPERIENCE and environmental DESIGN
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Product design
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PACKAGE Design
The Ovulove x Megan Thee Stallion collaboration brings bold energy and unapologetic confidence to period care. The limited-edition packaging transforms everyday essentials into a statement of empowerment, combining Ovulove’s mission of menstrual equity with Megan’s fearless personality. Designed to celebrate self-expression, the collection encourages people to embrace their bodies while helping Axe the Tax and break the stigma around periods.
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EXPERIENCE and environmental DESIGN
The Axe the Tax campaign comes to life through immersive environmental graphics and a digital takeover featuring Megan Thee Stallion’s signature confidence and personality. From large-scale installations to an interactive website experience, the campaign drives awareness around the pink tax while encouraging audiences to join the fight for menstrual equity. The experience turns a necessary conversation into a cultural movement.
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Product Design
The Ovulove x Megan Thee Stallion product collection reimagines period care through a mix of function, sustainability, and self-expression. Featuring essential products like pads, tampons, reusable menstrual cups, body care, and customizable period care boxes, the collection gives users the freedom to build a routine that fits their lifestyle. Designed with affordability and accessibility in mind, the collaboration proves that period care can be empowering, sustainable, and made for everyone.
